H\u0130ND\u0130STAN , 20 y\u0131ld\u0131r kurdu\u011fu Avrupa hayalini ger\u00e7ekle\u015ftirme safhas\u0131nda. 20 y\u0131l \u00f6nce ba\u015flayan Avrupa Birli\u011fi ile serbest ticaret anla\u015fmas\u0131 s\u00fcreci ge\u00e7ti\u011fimiz haftalarda tamamlanm\u0131\u015f ve imzalar at\u0131lm\u0131\u015ft\u0131. T\u00fcrk ihracat\u00e7\u0131lar, ba\u015fta DE\u0130K olmak \u00fczere b\u00fct\u00fcn i\u015f \u00f6rg\u00fctleri alarma ge\u00e7mi\u015f ve Avrupa Birli\u011fi y\u00f6neticilerine mektuplar yazarak T\u00fcrkiye ile G\u00fcmr\u00fck Birli\u011fi dahil ticaret ili\u015fkilerinin yeni bir boyuta ge\u00e7irilmesi i\u00e7in \u00e7a\u011fr\u0131da bulunmu\u015flard\u0131. AB yetkileri ise \u201cT\u00fcrkiye ile ticaretimiz Hindistan ile k\u0131yaslanamaz seviyede\u201d diyerek tabiri caizse T\u00fcrk i\u015f d\u00fcnyas\u0131n\u0131 sakinle\u015ftirecek a\u00e7\u0131klamalar yapm\u0131\u015flard\u0131.<\/p>\n
Oysa durum hem Avrupa\u2019n\u0131n hem de T\u00fcrkiye\u2019nin sand\u0131\u011f\u0131ndan daha h\u0131zl\u0131 \u015fekilde de\u011fi\u015fecek gibi g\u00f6r\u00fcn\u00fcyor. Bunun sinyallerini bir s\u00fcredir takip eden T\u00fcrk ihracat\u00e7\u0131s\u0131, en somut Hindistan ger\u00e7e\u011fiyle 6-10 \u015eubat tarihleri aras\u0131nda Almanya\u2019n\u0131n Frankfurt kentinde d\u00fczenlenen ve ev-mutfak e\u015fyalar\u0131 pazar\u0131n\u0131n en b\u00fcy\u00fcklerinden kabul edilen Ambiente Fuar\u0131\u2019nda y\u00fczle\u015fti.<\/p>\n
\u00c7\u0130N\u2019\u0130N \u00d6N\u00dcNE GE\u00c7T\u0130<\/p>\n
\u00d6nceki y\u0131llarda Ambiente\u2019ye en y\u00fcksek kat\u0131l\u0131m g\u00f6steren \u00fclke \u00c7in olarak \u00f6ne \u00e7\u0131k\u0131yordu, ev sahibi Almanya her zaman onun gerisinde kal\u0131yor; ev end\u00fcstrisinde d\u00fcnyan\u0131n tasar\u0131m lideri olan \u0130talya ile T\u00fcrkiye yar\u0131\u015f halinde oluyordu. Bu y\u0131l ise Hindistan, 515 firmayla fuarda en y\u00fcksek temsil edilen \u00fclke olarak \u00f6ne \u00e7\u0131kt\u0131. \u00c7in 372 \u015firketle ikinci, Almanya 367 \u015firketle \u00fc\u00e7\u00fcnc\u00fc oldu. \u0130talya\u2019n\u0131n 308 firma g\u00f6nderdi\u011fi fuara T\u00fcrkiye ise 226 \u015firketle kat\u0131ld\u0131.<\/p>\n
Hindistan\u2019dan gelen sat\u0131c\u0131lar\u0131 b\u00fct\u00fcn koridorlarda g\u00f6rmek hepimizin ilgisini \u00e7ekti. Serbest ticaret anla\u015fmas\u0131n\u0131n verdi\u011fi rahatlama Ambiente\u2019nin b\u00fct\u00fcn hall\u2019lerinde izlenebiliyordu.<\/p>\n
\u0130stanbul Demir ve Demir D\u0131\u015f\u0131 Metaller \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi (\u0130DDM\u0130B) Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Talha \u00d6zger\u2019in daveti \u00fczerine bir grup gazeteci ile biz de her y\u0131l oldu\u011fu gibi sekt\u00f6r\u00fcn ihracat ve pazar trendlerini Frankfurt\u2019ta yerinde izledik. Hindistan herkesin ilk c\u00fcmlesinde yer al\u0131nca Talha \u00d6zger\u2019e bunun ne anlama geldi\u011fini sorduk. \u00d6zger ve di\u011fer T\u00fcrk \u015firketleri hen\u00fcz Hindistan i\u00e7in tela\u015fl\u0131 de\u011fillerdi. Ancak, \u00c7in konusunda yap\u0131lan hatan\u0131n Hindistan i\u00e7in tekrarlanmamas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izdiler. \u00d6zger, al\u0131nan dersi ve yap\u0131lmas\u0131 gerekenleri \u015f\u00f6yle yorumlad\u0131:<\/p>\n
\u2018REHAVETE KAPILMAMALIYIZ\u2019<\/p>\n
\u201cFuar T\u00fcrk \u015firketler i\u00e7in fena gitmiyor. Burada bir a\u011f\u0131rl\u0131\u011f\u0131m\u0131z, pazar\u0131m\u0131z var. Ama biz eskiden mal satarken \u00c7inliler kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131\u011f\u0131nda \u2018Ucuz ama kalitesiz\u2019 der, T\u00fcrk \u00fcr\u00fcnlerinin kalitesini \u00f6ne \u00e7\u0131kar\u0131rd\u0131k. Bu da bir s\u00fcre tuttu. Sonra \u00c7in, kalite sorununu halletti, biz fiyat tutturamaz olduk. \u015eimdi bu fuarda g\u00f6r\u00fcyoruz ki Hindistan da tam \u00c7in\u2019in ba\u015flad\u0131\u011f\u0131 noktadan, ayn\u0131 pozisyonda ba\u015fl\u0131yor. D\u00fcnya art\u0131k \u00e7ok h\u0131zl\u0131. Onlar\u0131 k\u00fc\u00e7\u00fck g\u00f6rmeden, yapt\u0131klar\u0131 \u00fcr\u00fcnleri yok saymadan gard\u0131m\u0131z\u0131 almam\u0131z laz\u0131m. Hindistan\u2019\u0131n yat\u0131r\u0131mlar\u0131n\u0131, yeniliklerini iyi izlememiz laz\u0131m. Art\u0131k yok sayacak durumda de\u011filiz.\u201d<\/p>\n
Fuarda Hintli \u015firketlerle g\u00f6r\u00fc\u015fen m\u00fc\u015fterileri oldu\u011funun alt\u0131n\u0131 \u00e7izen \u00d6zger, \u201c\u015eimdilik set \u00fcst\u00fcndeki nitelikte d\u00fc\u015f\u00fck, adetsel bazda y\u00fcksek \u00fcr\u00fcnlerle fuarda aktif olduklar\u0131n\u0131 g\u00f6r\u00fcyoruz. Takipteyiz\u201d diyerek mevcut durumu anlatt\u0131.<\/p>\n
T\u00dcRK\u0130YE TEKNOLOJ\u0130Y\u0130 G\u00d6STERD\u0130<\/p>\n
T\u00fcrk firmalar\u0131n\u0131n zorlu k\u00fcresel ko\u015fullara ra\u011fmen yenilikten vazge\u00e7medi\u011fini vurgulayan Talha \u00d6zger, her firman\u0131n fuarda somut yeni \u00fcr\u00fcn ve teknolojileriyle \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yledi. Ve \u00c7in ger\u00e7e\u011fine de dikkat \u00e7ekti. \u0130hracatta uzak pazarlara a\u00e7\u0131l\u0131rken yak\u0131n co\u011frafyan\u0131n korunmas\u0131n\u0131n hayati \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yleyen \u00d6zger, \u201cYak\u0131n pazarlarda g\u00fc\u00e7l\u00fc oldu\u011fumuzu d\u00fc\u015f\u00fcnerek rehavete kap\u0131l\u0131rsak, bu alanlar \u00e7ok h\u0131zl\u0131 \u015fekilde rakipler taraf\u0131ndan doldurulur. Geleneksel pazarlar\u0131m\u0131z\u0131 daime diri ve s\u0131cak tutmak gerekiyor\u201d uyar\u0131s\u0131nda bulundu. \u00d6zger, \u201cFuarda bulunan 226 firmam\u0131z\u0131n tamam\u0131nda en az iki-\u00fc\u00e7 somut yenilik g\u00f6rmek m\u00fcmk\u00fcn. Bu kadar belirsizli\u011fin, s\u0131k\u0131nt\u0131n\u0131n ve maliyet bask\u0131s\u0131n\u0131n oldu\u011fu bir d\u00f6nemde dahi firmalar\u0131m\u0131z tasar\u0131m, teknoloji ve \u00fcr\u00fcn geli\u015ftirme konusunda b\u00fcy\u00fck bir \u00e7aba ortaya koyuyor. D\u00fcnyan\u0131n i\u00e7erisinden ge\u00e7ti\u011fi b\u00f6ylesi bir d\u00f6nemde yeniliklerin pe\u015fini b\u0131rakmamak ve hep bir fark yaratmaya \u00e7al\u0131\u015fmak ger\u00e7ekten kolay de\u011fil. Bu, sekt\u00f6r\u00fcm\u00fcz ad\u0131na son derece k\u0131ymetli ve bu firmalar\u0131m\u0131z bizim sekt\u00f6r\u00fcm\u00fcz\u00fcn y\u00fcz ak\u0131\u201d dedi.<\/p>\n
\u2018\u00c7\u0130N \u0130LE G\u00dc\u00c7LER\u0130 B\u0130RLE\u015eT\u0130RMEL\u0130Y\u0130Z\u2019<\/p>\n
Hindistan\u2019\u0131n giderek b\u00fcy\u00fcd\u00fc\u011f\u00fc k\u00fcresel rekabette \u00c7in ger\u00e7e\u011fini art\u0131k t\u00fcm d\u00fcnyan\u0131n kabullendi\u011fini ifade eden Talha \u00d6zger, \u015funlar\u0131 s\u00f6yledi:<\/p>\n
\u201c\u00c7inli firmalarla yaln\u0131zca rekabet de\u011fil, do\u011fru zeminlerde i\u015fbirli\u011fi modelleri de g\u00fcndemimizde. \u00c7inli firmalar\u0131n T\u00fcrkiye\u2019ye olan ihracat\u0131 giderek art\u0131yor. Korumac\u0131l\u0131k tedbirleriyle bunu \u00f6nlemeye \u00e7al\u0131\u015f\u0131yoruz ama ondan ziyade biz \u00fcreticiler olarak biraz daha teknolojiye, tasar\u0131ma, yat\u0131r\u0131m yaparak bunu \u00f6nleyebiliriz. Asl\u0131nda bu noktada \u00c7inli firmalar bizim i\u00e7in \u00f6nemli f\u0131rsat da sunuyor. Onlarla rakip olmak yerine, baz\u0131 alanlarda g\u00fc\u00e7lerimizi birle\u015ftirmek, sekt\u00f6r\u00fcm\u00fcz\u00fc daha h\u0131zl\u0131 ileri ta\u015f\u0131yabilir. \u00c7inlilerin \u00fcretim g\u00fcc\u00fc ile bizim pazarlama kabiliyetimizi ve esnek \u00fcretim yap\u0131m\u0131z\u0131 bir araya getirecek i\u015fbirlikleri, orta ve uzun vadede \u00f6nemli f\u0131rsatlar yaratabilir. Onlar da bizim gibi sorunlar\u0131 \u00e7\u00f6zebilme becerilerine sahipler.\u201d<\/p>\n
Piyasa verileri Foreks Bilgi \u0130leti\u015fim Hizmetleri A.\u015e. taraf\u0131ndan sa\u011flanmaktad\u0131r. \u00dcye giri\u015fi yap\u0131lan Canl\u0131 Borsa sayfalar\u0131 haricinde Hisse senedi verileri 15 dk gecikmelidir. Tahvil-Bono-Repo \u00f6zet verileri her durumda 15 dk gecikmelidir.<\/p>\n","protected":false},"excerpt":{"rendered":"
AB-Hindistan serbest ticaret anla\u015fmas\u0131n\u0131n yank\u0131lar\u0131 devam ederken T\u00fcrk ihracat\u00e7\u0131lar, tehlikenin boyutuyla Frankfurt\u2019taki Ambiente fuar\u0131nda kar\u015f\u0131la\u015ft\u0131. Bu y\u0131l…<\/p>\n","protected":false},"author":2,"featured_media":547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arsiv","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/posts\/548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=548"}],"version-history":[{"count":0,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/posts\/548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/media\/547"}],"wp:attachment":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}