T\u00dcRK\u0130YE \u2019de e-ticaret son y\u0131llarda g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme ivmesi yakalad\u0131. 2024\u2019te 90 milyar dolar seviyesine ula\u015fan e-ticaret hacminin, 2025\u2019te 100 milyar dolar\u0131 a\u015ft\u0131\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu b\u00fcy\u00fck pazar, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in \u00f6nemli f\u0131rsatlar sunuyor; ancak do\u011fru zamanda do\u011fru ad\u0131mlar at\u0131l\u0131rsa…<\/p>\n
\u201cT\u00fcrkiye\u2019de e-ticaret 2026\u2019da ciddi bir e\u015fikte\u201d diyen yeni nesil e-ticaret altyap\u0131s\u0131 ikas\u2019\u0131n CEO\u2019su Mustafa Namo\u011flu, \u201cTicaret Bakanl\u0131\u011f\u0131 verileri net: E-ticaret yapan i\u015fletme say\u0131s\u0131 650 bine dayand\u0131. Bunun y\u00fczde 78\u2019i de KOB\u0130. Yani bu oyunu as\u0131l oynayanlar b\u00fcy\u00fckler de\u011fil, k\u00fc\u00e7\u00fck ama \u00e7evik olanlar\u201d dedi.<\/p>\n
Bug\u00fcn 15 binden fazla aktif KOB\u0130\u2019nin, ikas\u2019\u0131n sundu\u011fu yeni nesil altyap\u0131yla sadece T\u00fcrkiye\u2019de de\u011fil, k\u00fcresel pazarda da rekabet etti\u011fini belirten Namo\u011flu, \u201cHaz\u0131r giyimden g\u0131daya, kozmetikten ev tekstiline kadar yo\u011fun bir kullan\u0131c\u0131 profili g\u00f6r\u00fcyoruz. Bu da bize \u015funu s\u00f6yl\u00fcyor: KOB\u0130 dijitalle\u015fmek istiyor. Hem de ger\u00e7ekten istiyor. Ama art\u0131k mesele internette olmak de\u011fil. Do\u011fru i\u015fi, do\u011fru h\u0131zda yapmak\u201d \u015feklinde konu\u015ftu. Peki nedir bu do\u011fru i\u015f ve do\u011fru ad\u0131mlar diye sorduk. Namo\u011flu, yan\u0131tlad\u0131:<\/p>\n
\u2018BENCE SATAR\u2019 D\u00d6NEM\u0130 B\u0130TT\u0130<\/p>\n
\u0130lk ad\u0131m h\u0131z: \u00c7\u00fcnk\u00fc h\u0131z her \u015feydir. Siteniz yava\u015fsa, \u00fcr\u00fcn\u00fcn\u00fcz ne kadar iyi…<\/p>\n","protected":false},"excerpt":{"rendered":"
E-ticaret yapan i\u015fletme say\u0131s\u0131n\u0131n 650 bine ula\u015ft\u0131\u011f\u0131n\u0131 ve bunun y\u00fczde 78\u2019inin KOB\u0130 oldu\u011funu belirten ikas CEO\u2019su Mustafa Namo\u011flu, \u201cYani bu oyunu as\u0131l…<\/p>\n","protected":false},"author":2,"featured_media":3452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6,5],"tags":[],"class_list":["post-3453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arsiv","category-gundem","category-son-dakika"],"_links":{"self":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/posts\/3453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3453"}],"version-history":[{"count":0,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/posts\/3453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/media\/3452"}],"wp:attachment":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}