FMCG ve perakende sekt\u00f6r\u00fcnde uzun y\u0131llard\u0131r sat\u0131\u015f analiti\u011fi, saha operasyonlar\u0131 ve veri odakl\u0131 karar sistemleri \u00fczerine \u00e7al\u0131\u015fan Ufuk Elevli, kampanya y\u00f6netimi ve saha sat\u0131\u015f s\u00fcre\u00e7lerinin daha \u00f6l\u00e7\u00fclebilir ve anlaml\u0131 h\u00e2le gelmesi i\u00e7in \u00e7e\u015fitli d\u00f6n\u00fc\u015f\u00fcm projelerinde yer ald\u0131. Kariyeri boyunca sat\u0131\u015f ekiplerinin karar alma s\u00fcre\u00e7lerini h\u0131zland\u0131ran, saha verisini merkezi sistemlerle b\u00fct\u00fcnle\u015ftiren ve kampanya performans\u0131n\u0131n daha \u015feffaf \u015fekilde izlenmesini sa\u011flayan \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fc.<\/p>\n
Elevli\u2019nin sekt\u00f6rde edindi\u011fi bu deneyim, FMCG\u2019de kararlar\u0131n \u00e7o\u011fu zaman ge\u00e7mi\u015f performanslara ve sezgisel de\u011ferlendirmelere dayand\u0131\u011f\u0131n\u0131; ma\u011faza i\u00e7indeki ger\u00e7ek davran\u0131\u015f\u0131n ise yeterince karar s\u00fcre\u00e7lerine yans\u0131mad\u0131\u011f\u0131n\u0131 g\u00f6sterdi. Bu g\u00f6zlemler, onu kampanya ve sat\u0131\u015f kararlar\u0131n\u0131n farkl\u0131 bir yakla\u015f\u0131mla ele al\u0131nmas\u0131 gerekti\u011fi fikrine y\u00f6neltti.<\/p>\n
FMCG sekt\u00f6r\u00fcnde y\u0131llard\u0131r sat\u0131\u015f ve saha y\u00f6netimi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde deneyime, sezgiye ve ge\u00e7mi\u015f performanslara dayan\u0131yor. Kampanya kararlar\u0131 merkezde al\u0131n\u0131yor, sahadan gelen geri bildirimler ise \u00e7o\u011fu zaman d\u00f6nem sonu raporlar\u0131na s\u0131k\u0131\u015f\u0131yor. Ancak yapay zek\u00e2 temelli yeni yakla\u015f\u0131mlar, bu al\u0131\u015f\u0131lm\u0131\u015f d\u00fczenin sorgulanmas\u0131na neden oluyor.<\/p>\n
Sekt\u00f6rde giderek daha fazla tart\u0131\u015f\u0131lan temel soru \u015fu:…<\/p>\n","protected":false},"excerpt":{"rendered":"
FMCG ve perakende sekt\u00f6r\u00fcnde uzun y\u0131llar saha operasyonlar\u0131 \u00fczerine \u00e7al\u0131\u015fan Ufuk Elevli, teknoloji firmas\u0131 NeoOne ile i\u015f birli\u011fi yaparak SmartPromoAI…<\/p>\n","protected":false},"author":2,"featured_media":2596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6,5],"tags":[],"class_list":["post-2597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arsiv","category-gundem","category-son-dakika"],"_links":{"self":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/posts\/2597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2597"}],"version-history":[{"count":0,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/posts\/2597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/media\/2596"}],"wp:attachment":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}