Rekabet Kurumu 'ndan yap\u0131lan yaz\u0131l\u0131 a\u00e7\u0131klamada, "Google\u2019\u0131n sundu\u011fu \u00e7evrim i\u00e7i reklamc\u0131l\u0131k hizmetleri kapsam\u0131nda, reklam veren ve reklam ajans\u0131 m\u00fc\u015fterilerine y\u00f6nelik ger\u00e7ekle\u015ftirdi\u011fi faturaland\u0131rma uygulamalar\u0131 ile ticari uygulamalar\u0131n 4054 say\u0131l\u0131 Rekabetin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un 6'nc\u0131 maddesini ihlal edip etmedi\u011finin tespit edilmesi amac\u0131yla, Google hakk\u0131nda ayn\u0131 kanunun 41'inci maddesi uyar\u0131nca soru\u015fturma a\u00e7\u0131lmas\u0131na karar verilmi\u015ftir" denildi.<\/p>\n
\u00c7evrim i\u00e7i reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn, reklam verenlerin dijital mecralar \u00fczerinden hedef kitlelerine ula\u015fmas\u0131n\u0131 sa\u011flayan \u00e7ok tarafl\u0131 bir yap\u0131ya sahip oldu\u011fu vurgulanan a\u00e7\u0131klamada, "Bu sistemde reklam verenler ile internet siteleri, uygulamalar ve benzeri dijital mecralarda reklam alan\u0131 sunan yay\u0131nc\u0131lar, \u00e7e\u015fitli reklam teknolojisi hizmetleri arac\u0131l\u0131\u011f\u0131yla bir araya getirilmektedir. Bu hizmetler sayesinde dijital reklam envanteri yaz\u0131l\u0131msal sistemler \u00fczerinden pazarlanmakta ve \u00f6zellikle g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar ba\u015fta olmak \u00fczere reklam alanlar\u0131n\u0131n al\u0131m sat\u0131m\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde otomatik s\u00fcre\u00e7lerle ger\u00e7ekle\u015ftirilmektedir. Sekt\u00f6rdeki reklam faaliyetleri; reklam verenler, reklam ajanslar\u0131 ve dijital reklam hizmet sa\u011flay\u0131c\u0131lar\u0131 aras\u0131nda kurulan ili\u015fkiler…<\/p>\n","protected":false},"excerpt":{"rendered":"
REKABET Kurumu, Google’a reklam faturaland\u0131rma farkl\u0131l\u0131klar\u0131 i\u00e7in soru\u015fturma ba\u015flatt\u0131.<\/p>\n","protected":false},"author":2,"featured_media":19541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-19542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem","category-son-dakika"],"_links":{"self":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/posts\/19542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19542"}],"version-history":[{"count":0,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/posts\/19542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=\/wp\/v2\/media\/19541"}],"wp:attachment":[{"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eskigazeteci.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}